Her Voice, soft and confident. Oily-like thighs beaming from her short African print dress and her glowing natural hair, Mariam recently connected with me at a conference. She looked ambitious and confident. We shared contacts and later engaged via whats-app late that night. We had a brief talk about startups and her desire to grow her ushering service company. I shared with her few tips and wished her well in seeking her first client to serve. “Let me know if you ever need an usher service for your trainings, seminars and events you associate with”. She ended with this request. That was normal of course. And get me well, i have nothing against normalcy, it’s how we have been conditioned, but it gives no gap to close a sale. Normalcy is that lukewarm spot of business making and job seeking. The phrase “Let me know if you ever…. (have a job, need this product, need this service, etc)” is the death of opportunity. It is a turn off somehow, unless you are telling it your pop and mom or cousin who are obliged to let you know. The phrase shifts the sales burden onto the buyer themselves (to start imagining