The starting point of every business, company, brand and any legal structure we know is the business name. All the brands that stand out in our minds are names that were created by the founding team. A company name determines some big percentage of what perception it will create in the minds of the people. Choosing a good business name is very important and it’s key to differentiating you from your competition. Where as industries can have varying business name needs but there are some key things that remain key considerations. These key considerations are not an auto button for business to be successful but truthfully a good name makes some difference. Matched better with quality service, a good business name can take you miles. In my work as a Consultant & Entrepreneur, i realize some people choose their business names basing on emotional grounds (their father’s, mother’s, wife’s or child’s name or even their own name, memories, events, milestones, trends, etc). Some other people prefer to choose names that inspire while some other will go with names they want to portray good qualities about the business. Whatever name you choose, and for whatever reason, is totally up to you