Many people ask me; “Nich, Do your social media/internet engagements bring in revenues, you seem to have them as a marketing channel for all your associates?”. First things first, it works on a long term perspective. You don’t need to be too logical and needy, else you get frustrated. Secondly, you must understand the surge and waves direction of target audience. Yes, it works. In 2017. we fired all our marketers and we regret little. So, today morning while interacting with a client and friend, she said that it would be fun to be a social media manager for her restaurant/cafe business she is setting up. All that a social media manager has to do it browse social media all day and share about their business while lazying behind the computer/phone screen – She thinks. I wish it was true, but it is Not. You see there is much more than meets the eye, there is content creation (needs strategy), curation and scheduling, there is understanding of your audience consumer behaviors, there is consistency (many fail at this), etc. There is much more to do than what people think. But, the rewards are worth the efforts when doing the right thing. In