Her Voice, soft and confident. Oily-like thighs beaming from her short African print dress and her glowing natural hair, Mariam recently connected with me at a conference. She looked ambitious and confident.
We shared contacts and later engaged via whats-app late that night. We had a brief talk about startups and her desire to grow her ushering service company. I shared with her few tips and wished her well in seeking her first client to serve.
“Let me know if you ever need an usher service for your trainings, seminars and events you associate with”. She ended with this request.
That was normal of course. And get me well, i have nothing against normalcy, it’s how we have been conditioned, but it gives no gap to close a sale. Normalcy is that lukewarm spot of business making and job seeking.
The phrase “Let me know if you ever…. (have a job, need this product, need this service, etc)” is the death of opportunity. It is a turn off somehow, unless you are telling it your pop and mom or cousin who are obliged to let you know.
The phrase shifts the sales burden onto the buyer themselves (to start imagining if truly that person can deliver value, as if tasked to keep remembering, etc). It gives no knowledge and nothing to be excited about.
If you want to create an opportunity for yourself, don’t be feeble about it. As Jason Feifer says; “Show someone that you are the opportunity they wouldn’t miss”. ‘Indirectly’ be positively pushy, schedule a presentation appointment. Offer sample service. Share your portfolio, call for an engagement cup of coffee time, etc. Never be feeble. Learn the soft spots of the person that you can pass through to influence their buying decision.
The oportunity you are seeking is not a ready made entitlement. It’s a matching of needs and provisions. So you must be strategic.
I find this common with starters and job seekers. They are too feeble creating the impression that they are entitled to be notified when you ever need their service.
Never be too feeble about opportunities. Dare to dream. Portray that you are the need deserving the provision.
